Without an offer, your letter is doomed. It is not enough
just to send out a mailing hoping people will call if
they're interested. You've got to tell people exactly what
next step they should take, and if you don't, your mailing
has failed.

The best type of offer is something that is non-threatening
and completely irresistible. If you can offer anything for
free this works best. Such as a free educational report,
tape, seminar, consultation, service, etc. Try to come up
with such an irresistible offer that anyone would be
foolish not to take advantage of it. Plus by making a
compelling offer you can then keep track of how many people
responded to your mailing.

 

You need to get an immediate response

- So use a cut off date for the offer.

Creating a deadline will help to keep your letter from reaching the never, never pile.

You need to inspire action to be made now.

Auckland Print & Mail monthly special